'Phase 10 has remained a beloved source of entertainment and fun across generations, and the 40th anniversary celebration is one of the biggest events of the year for Mattel163,' said Amy Huang, CEO of Mattel163. 'We've collected feedback from fans over the years, and have used that knowledge to develop new ways of playing the Phase 10 game, and I hope its popularity will continue to grow for both the physical game and the mobile app.' 'Fans can expect the game to keep evolving as we continue to develop new modes of play for Phase 10: World Tour,' said Phase 10 creator Ken Johnson. Full of twists and turns for a limited time new update, players will travel around the world by car, playing to collect vehicle upgrades, postcards that unlock rewards, and special Lucky Draw cards to earn prizes, all while meeting other global players and making friends as you travel together. Players can join the 'Birthday Tour' event from May 31 through June 21.